Your Website Could Be Doing Much More for Your Business
Most businesses think of their website as a marketing tool, a place where customers learn about your services and submit an enquiry.
But with the right platform behind it, your website can become the system that helps run your business.
Instead of simply collecting enquiries, your website can help manage the entire customer lifecycle, from the first enquiry through to quoting, booking, service delivery and ongoing customer communication.
THE BIGGER PICTURE
The reality behind most business websites
For many businesses, the website is only the front end of a much larger process. Behind every lead, there are manual or disconnected tasks involved in converting and delivering a service.
To manage this, businesses often rely on a mix of different tools, including CRMs, booking platforms, spreadsheets, accounting integrations and marketing systems.
While these tools can help, they often create fragmented workflows, duplicated data and unnecessary complexity.
While tools like CRM can help, they often create fragmented workflows, duplicated data and unnecessary complexity.
FIRST-HAND INSIGHT
What we see working with these systems every day
We regularly implement, integrate and manage third-party platforms for clients. That experience gives us uncommon insight into where these systems fall short for small and medium-sized businesses.
Common shortfalls
Overly complex systems designed for large enterprises
Feature bloat that makes platforms difficult to use
Unreliable or limited integrations between tools
Fragmented data spread across multiple platforms
Workflows that don't reflect how service businesses operate
Common shortfalls
Unreliable or limited integrations between tools
Workflows that don't reflect how service businesses operate
and more…
OUR APPROACH
Custom web platforms, built around your business
We design and build a single platform that replaces your disconnected tools — tailored specifically to how your business delivers its services.
With a custom platform
- One unified system
- Automated data flow
- Everything in one place
- Built around how you work
- Software that works for your team
Accessible anywhere, by staff and customers, via any browser. But don’t worry, we can also lock access down for you!
- One unified system
- Automated data flow
- Everything in one place
- Built around how you work
- Software that works for your team
One Platform.
Connecting Every Part of Your Business.
A key advantage of our approach is that the website and the operational system are designed together.
Instead of trying to bolt software onto a website later, the public website becomes the entry point to a platform that manages the entire workflow behind your business.
For these platforms we typically use Ruby on Rails, a framework designed for building powerful and scalable web applications.
A Taste of Platforms We’ve Built
We have developed custom platforms for clients including:
- Online booking and scheduling systems
- Interactive instant quoting platforms
- Job card and service management tools
- Customer portals and dashboards
- Industry-specific operational systems
- Intelligent Automation & AI-Assisted Workflows
- Inbuilt Email marketing automation system (Mailchimp/Active Campaign Alternative)
- MYOB and Xero API integration
Each system is designed around the specific workflow of the business, rather than forcing the business to adapt to off-the-shelf software.
See what our clients & network partners have to say
Obviously, we believe our service is top-notch. But, don't take our word for it.
From Website to Business Platform
In short, we move from simply building websites to building a web platform that manages the full customer lifecycle, from the initial enquiry through to quoting, bookings, service delivery, and ongoing customer communication.
